design – Brighton Kay

October 21, 2024 — No Comments

Design IS psychology. Marketing IS psychology. Have we forgotten our history?

If a company wants to up-level their design, marketing or research teams, you must hire people who understand people.

To get creative, get curious.

“Interest is a cognitive openness to engaging with a topic or experience. Curiosity is an emotional state…Curiosity means recognizing a gap in our knowledge about something that interests us and becoming emotionally and cognitively invested in closing that gap through exploration and learning. Curiosity starts with interest and grows into passionate investigation. Interest is a cognitive function. With curiosity, our heart and head are both invested in closing that gap.”

Creativity and community in music and design

When I lived in Seattle, I played bass in a band. On my old portfolio site, I had an entire section devoted to this band. I did this because, well I didn't have a lot of industry experience to show, but also because a lot of the skills needed to play in a band are the same skills that make for a great designer. You have to organise a group of people towards a goal. You have to collaborate and create an output together that everyone is aligned on. You have to think through branding and monetisation strategies. But you also want to all have fun and create cool things together. God I miss that.