October 21, 2024No Comments

Design IS psychology. Marketing IS psychology. Have we forgotten our history?

If a company wants to up-level their design, marketing or research teams, you must hire people who understand people.

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September 27, 2024No Comments

To get creative, get curious.

“Interest is a cognitive openness to engaging with a topic or experience. Curiosity is an emotional state…Curiosity means recognizing a gap in our knowledge about something that interests us and becoming emotionally and cognitively invested in closing that gap through exploration and learning. Curiosity starts with interest and grows into passionate investigation. Interest is a cognitive function. With curiosity, our heart and head are both invested in closing that gap.”

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